Summary
Contents
Subject index
Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at http://polonskywaller.com!
Introduction
Introduction
“In doing the research project I improved ‘certain business skills during the whole process such as finding useful information much more effectively and efficiently, communicating with business people much more professionally, organizing information and statistics more orderly and so on.’”
This book is designed to serve as a guide that will assist you to develop ideas systematically and be an active participant in the learning process when undertaking a research project within any business subject. Such projects frequently draw on knowledge from a range of topics that you have studied in the past, such as business research methods and business report writing. This book is explicitly designed to complement the material you have previously covered in these subjects and is not designed to ...
- Loading...
