Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Concluding Remarks

“Make the most of your opportunity to complete your research project.”

Former students have mentioned to us that they usually enjoyed the opportunity to undertake a research project and that it was a very rewarding experience. They have indicated that they benefited from working independently or working in groups, being able to apply theory to practice, researching a topic of interest to them, honing their ability to solve real-world problems, formulating realistic recommendations from research data, and presenting the findings in written and oral forms. Students frequently comment that this allowed them not only to draw together everything they learned over their various topics, but also to exercise skills such as leadership, team building, time management, data analysis, report writing, and improving general ...

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