Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Oral Presentations

“I learned a lot. Besides the knowledge that the course taught us, I also improved many skills.”

Business Student

This chapter will examine a range of issues relating to presenting your results in an oral presentation. An oral presentation may not be essential for all research projects but is often required. If you have the opportunity to give an oral presentation, you need to clearly explain your research in a way that is appropriate for the audience and the assigned requirements. You also need to provide support for the arguments presented in the report so that the audience will agree with the findings and recommendations. In business, some managers are often too busy to fully read a written report and so will make a ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles