Summary
Contents
Subject index
Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at http://polonskywaller.com!
Writing the Report
Writing the Report
“Good communication and clear task allocation is the key to get successful team work.”
One of the most important aspects of a student’s research project is communicating what was done and the results of the project. In the classroom setting, effective communication will determine a student’s grade. In the business world, it may mean getting ideas accepted by supervisors or even initially gaining employment (Anonymous, 1992). The importance of written communication has been recognized across a wide range of business disciplines. For example, in one study, employers identified that they wanted to find marketing students with solid communication skills, both oral (ranked 2 out of 29 skills examined) and written (ranked 17 out of 29 skills examined; Borin & Watkins, 1998). ...
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