Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Identifying the Implications and Establishing Recommendations

Identifying the Implications and Establishing Recommendations

The project “is not an easy job. I needed to research a lot of information and then integrate the information in a logical way.”

Business Student

You may think that once you have analyzed the data, you are basically finished with the project, but this is not the case. Once the analysis is complete, there are still several critical steps that need to be undertaken in completing your research project. These tasks include describing the results, discussing and interpreting the results, identifying any limitations of the research, and, of course, making recommendations for practice and possibly for theory. Each of these tasks is very different, and the importance of each aspect will vary depending on the focus or emphasis of ...

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