Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Presenting the Results

By doing the report “we realized how important cooperation and communications are in group work.”

Business Student

An important part of writing your research project is the presentation of the results, whether these are based on qualitative or quantitative data. Once you have conducted the research and turned the raw data into useful information, the results must be presented in a clear form that communicates to your audience. In the past, some students have undertaken research on an interesting topic, chosen a valid methodology to gather the data, and been meticulous in data collection and analysis, but they failed to present and communicate the results clearly. Poor communication of results of the research can lead to receiving a lower grade. The analysis and ...

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