Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Quantitative Data Analysis1

As with qualitative research, the design of quantitative research depends on the research question and the feasibility of collecting and analyzing the data. You must plan the analysis at the beginning of the research process. If you have decided to undertake quantitative research, you will usually be gathering information from a “relatively large number of respondents” and performing statistical analysis to generate valuable information that can be projected to the entire population being studied (Malhotra, Hall, Shaw, & Oppenheim, 2006). The analysis is also important, as it aims to assist in recommending a final course of action for decision makers (see Chapter 12). There are many quantitative data collection methods, including surveys (personal, telephone, online surveys, face-to-face, and mail), experimentation (Brown ...

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