Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Qualitative Data Collection and Issues In Analysis1

“The type of method to be used (qualitative or quantitative) will depend on the research question being examined.”

Business Student

This is the first of two chapters that discuss ways of collecting and examining data. The type of method to be used (qualitative or quantitative) will depend on the research problem and questions being examined, as this directs the data to be collected. With many projects requiring both types of data—for example, see the Group Student Assignment “Royal Institute for Deaf and Blind Children”—the importance of formulating a clear research problem and using the research questions to determine what is the best research design (i.e., data collection method and analysis) cannot be underestimated (see, e.g., Mertens, 2005). All research ...

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