Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Data Gathering

“Without gathering the data, there is no way that you can fully answer your research problem and objectives.”

Data gathering is a very important part of the research project process. It is the fourth step in the research process (Chapter 6). The type of data-gathering method chosen will have a major impact on how activities for the rest of the research project will be undertaken. The data collection process will directly relate to your research question and analysis technique (i.e., you need to collect the right data to answer our question). Data collection can also be the biggest cost (time and money) of the research, so great care should be used when choosing the methodology for your project (Weller & Romney, 1988). Though ...

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