Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website at!

Literature Review

“Poor referencing reflects a poor effort in report writing to the reader, and readers may then begin to question your ideas as well.”

This chapter discusses how you can use literature within your research project. The level of literature input, like most things discussed within this book, will vary based on the focus of your specific research project. Substantial pieces of research will usually require the incorporation of more literature than smaller research projects. However, even applied research projects may require a review of the relevant industry literature to understand the context of your study as well as how the issue is viewed by industry.

It is important to define what a literature review is before discussing issues associated with developing one. While we ...

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