This book provides a comprehensive overview of personal construct psychology (PCP) that will help researchers understand the why’s, what’s and how’s of conducting a rigorous constructivist research project. From the theoretical underpinnings of constructivist approaches to the practical values of these techniques, these three expert authors explain how to conduct interpretative, constructivist research from inception to completion. Key topics include:  • Understanding research philosophies and paradigms  • Constructing and exploring personal realities  • Establishing effective research procedures  • Evaluating grids, mapping, narrative and other research methods  • Managing the practicalities of fieldwork  • Analysing and presenting data With activities and procedural examples from a wide range of disciplines woven throughout the text and two special chapters featuring in-depth case studies from a variety of constructivist researchers, this book helps readers grasp the tools, designs, and opportunities of interpretative research. An essential companion for both researchers and practitioners looking to understand people’s values, attitudes, beliefs, perceptions, or motivations!

An evaluation of a range of potential research designs

Key Points

  • The process of planning
  • General research designs
  • Case study
  • Cross-sectional, comparative and longitudinal designs
  • Before and after studies
  • Mixed methods
  • Processes that can be incorporated within designs
  • Pilot study
  • Sampling strategies and participant numbers
  • Triangulation
  • Iteration
  • Progressive focusing and pyramid designs
  • Advantages and limitations


Having introduced you to a wide range of techniques that will help you to collect data, we now turn to how you can organise them to take best advantage of their potential. We will take you through the process from initial planning, through the various possible research designs, to procedures that can be incorporated in several designs, with a final discussion about how to balance the strengths and weaknesses inevitable in any design.

The process of planning

Whatever kind of project you are considering, ...

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