This book provides a comprehensive overview of personal construct psychology (PCP) that will help researchers understand the why’s, what’s and how’s of conducting a rigorous constructivist research project. From the theoretical underpinnings of constructivist approaches to the practical values of these techniques, these three expert authors explain how to conduct interpretative, constructivist research from inception to completion. Key topics include:  • Understanding research philosophies and paradigms  • Constructing and exploring personal realities  • Establishing effective research procedures  • Evaluating grids, mapping, narrative and other research methods  • Managing the practicalities of fieldwork  • Analysing and presenting data With activities and procedural examples from a wide range of disciplines woven throughout the text and two special chapters featuring in-depth case studies from a variety of constructivist researchers, this book helps readers grasp the tools, designs, and opportunities of interpretative research. An essential companion for both researchers and practitioners looking to understand people’s values, attitudes, beliefs, perceptions, or motivations!

Exploring personal realities

Key Points

  • Individual differences in participants which influence choice of elicitation technique
  • Eliciting constructs in simple conversation
  • Construct ownership
  • Elaborating and exploring constructs
  • The boundaries of the researcher’s role


In the preceding chapter we emphasised that each person lives within a uniquely constructed world. Part of that unique construction is the way in which they most readily access their ideas and share them with others. Constructivist approaches place an onus on researchers to strive hard to capture the personal meaning portrayed in the language of participants within their research. Therefore, when collecting research data, an interactive and more idiographic approach is taken in which control is shared between the researcher and participants. The researcher’s aim is ‘verstehen’ – an understanding and illumination of the rich diversity of ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles