This book provides a comprehensive overview of personal construct psychology (PCP) that will help researchers understand the why’s, what’s and how’s of conducting a rigorous constructivist research project. From the theoretical underpinnings of constructivist approaches to the practical values of these techniques, these three expert authors explain how to conduct interpretative, constructivist research from inception to completion. Key topics include:  • Understanding research philosophies and paradigms  • Constructing and exploring personal realities  • Establishing effective research procedures  • Evaluating grids, mapping, narrative and other research methods  • Managing the practicalities of fieldwork  • Analysing and presenting data With activities and procedural examples from a wide range of disciplines woven throughout the text and two special chapters featuring in-depth case studies from a variety of constructivist researchers, this book helps readers grasp the tools, designs, and opportunities of interpretative research. An essential companion for both researchers and practitioners looking to understand people’s values, attitudes, beliefs, perceptions, or motivations!

Understanding the nature of constructivist approaches

Key Points

  • Different interpretations
  • The psychological bases of constructivist approaches
  • Alternative realities
  • Questions of how, what and why
  • Focus on your interests
  • How PCP can illuminate situations


A friend was giving advice over the telephone to his father, who had asked how to open an icon on his computer screen. ‘Place the cursor over the icon and click twice with the mouse’s left button,’ the friend said. ‘Nothing’s happening,’ was the response. ‘You need to click the mouse button twice quickly.’ … ‘Still nothing.’ … ‘Are you sure you have the cursor right over the icon?’ … ‘Yes.’ … ‘Try clicking again, two clicks, in quick succession.’ Still nothing. My friend’s confusion gave way to frustration on what was, after all, the simplest of computer ...

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