This book is for all of our customers who have read our books and need to know more. Robert A. Peterson has written a comprehensive text on questionnaire design and construction. This volume goes a step beyond the Survey Kit to give the reader more information.

Questionnaire Structure and Evaluation

After individual questions have been constructed, they must be combined into a questionnaire (Task 6 in Figure 2.1). As pointed out in the first chapter, a questionnaire, whether it is called a schedule, interview form, or measurement instrument, is more than a haphazard compilation of ...

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