This book is for all of our customers who have read our books and need to know more. Robert A. Peterson has written a comprehensive text on questionnaire design and construction. This volume goes a step beyond the Survey Kit to give the reader more information.

Rating Scales

This chapter focuses on a specific type or subset of a closed-end question, the rating scale. In Chapter 3, a rating scale was informally defined as a closed-end question whose answer alternatives are graduated or organized to measure a continuous construct, such as an attitude, opinion, ...

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