This book is for all of our customers who have read our books and need to know more. Robert A. Peterson has written a comprehensive text on questionnaire design and construction. This volume goes a step beyond the Survey Kit to give the reader more information.

The Process of Questionnaire Construction

If a research project requires overt information from individuals, a questionnaire must be constructed. Questionnaire construction is one of the most delicate and critical research activities. Asking the right questions—questions that provide valid and reliable information for making a decision, testing a theory, or investigating a topic—is probably as ...

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