This book is for all of our customers who have read our books and need to know more. Robert A. Peterson has written a comprehensive text on questionnaire design and construction. This volume goes a step beyond the Survey Kit to give the reader more information.

Questions and Answers

I keep six honest serving-men

(They taught me all I knew):

Their names are What and Why and

When and How and Where and Who.

—Kipling (1903:87)

One of the most ubiquitous forms of human communication is asking questions. Indeed, as implied in the Kipling quote, asking questions is perhaps second only to observation as the way people acquire knowledge. Technically, a question communicates an inquiry. The ...

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