Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, and conclusions and next steps. View the complete list of new and forthcoming Mastering Business Research Methods series

Understanding Research Interviews


The aim of this chapter is to introduce readers to the different types of interviews that can be conducted in organizational and management research; to introduce a framework which can be used to differentiate the different types of interviews in use; and to highlight what influences the choice of one interview design over another. We start with a consideration of some of the different conceptualizations of the interview within the business and management literature and then consider the different types of interview a researcher can use.

How Can We Understand Interview Variation?

Within the organizational literature, there are numerous typologies of research interviews. These focus on the dimensions or continua along which interviews differ. Here, we consider two ways of characterizing different types ...

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