Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, and conclusions and next steps. View the complete list of new and forthcoming Mastering Business Research Methods series
Chapter 1: Introduction
The interview is a popular technique within social sciences research. In the interview we have a method that can be used with different levels of structure; in a range of epistemological traditions; and which produces data that can be analysed in a variety of different ways. Hence, the interview is attractive to business, management and organizational researchers because of its variety and flexibility. Furthermore, the term interview is a familiar one, so potential interviewees will know what to expect when we ask if they are prepared to take part in an interview. It is important to state right at the outset that the research interview is somewhat different from other interviews we may encounter, such as selection interviews or other interviews in our ...