Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, and conclusions and next steps. View the complete list of new and forthcoming Mastering Business Research Methods series



In this final chapter, we first of all critique the research interview and then consider the next steps in the process by thinking ahead to analysing and writing up the interview data. We then conclude by summarizing the book overall.

Critiquing the Interview

We have now covered all aspects of the interview process from beginning to end. In the following sections, we reflect on what a good interview looks like and the advantages and disadvantages of using interviews in a dissertation research project.

Advantages of the research interview

The dissertation researcher has a range of research methods available to them through which a research question can be pursued so a legitimate question is, why choose to interview? The established nature of the technique and its long history ...

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