Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, and conclusions and next steps. View the complete list of new and forthcoming Mastering Business Research Methods series

Examples of Research Interviews


The aim of this chapter is to provide some more detailed illustrations of how interviews are used in the business, organization and management literature. In outlining some of the published work where interviews are used, we return to the framework of different types of interviews provided in Table 2.1 and consider uses of structured, semi-structured and unstructured interviews.

Structured Interviews

Structured interviews have been used within the business, management and organizational literature in a number of different ways. In Table 2.1, they are divided into interviews where the aim is to gather information and those where the aim is to test hypotheses. We now address each of these in turn.

Structured interviews: information gathering

The use of structured interviews for information gathering is a ...

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