Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, and conclusions and next steps. View the complete list of new and forthcoming Mastering Business Research Methods series

Conducting Research Interviews


The aim of this chapter is to outline the conduct of the interview itself. As such, the chapter focuses on some preliminary practicalities such as arranging the interview and recording the data; the interview itself, including a consideration of the development of rapport; and what happens post-interview, for example after the recording device has been turned off. We then turn to some important considerations beyond those practicalities that emerge from the active nature of the interview, such as identity work, reflexivity, power, predictability and ethical practice.

Preliminary Practicalities

There are a number of practicalities that need attention before the interview can take place. These include preparing the interviewee and selecting the interview location. These may seem like trivial issues but preparing for the ...

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