Part of SAGE’s new Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan. The series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Conducting Research Interviews, Catherine Cassell guides you through conceptualizing the interview, preparing for the research interview, conducting the interview, examples, and conclusions and next steps. View the complete list of new and forthcoming Mastering Business Research Methods series

Basic Components of Research Interviews


The aim of this chapter is to outline what is required in preparing to conduct a research interview. The different components of the research interview will be introduced to provide advice about each of the stages of interview design. As such, the chapter addresses the following stages: choosing the interview format; designing the interview schedule; respondent selection; and piloting the interview. A key theme of the chapter is how to manage these different stages given the time constraints within which the research is conducted. We now address each of these stages in turn.

The Interview Format

Typically, people think of interviews as face to face or via the telephone, yet, increasingly, with the advancement of communication technologies, interviews can be mediated ...

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