This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.
The field of online survey research is still relatively young but rapidly developing. We believe that electronic surveys will continue to evolve amid the collection of methodological options as a unique response mode ideally suited to certain situations. The increased utilization and improvements in technology ...