This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.

Reporting the Survey Results

You can present survey results in writing, orally, or both, and can incorporate pictures, graphs, tables, and diagrams to present the findings visually. Although venues for research presentation in the academic and commercial worlds are greatly varied, some basic principles will help researchers present the ...

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