This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.

Processing and Analyzing the Survey Data

When planning a survey, it is necessary to consider the analyses that will be required of the report. Do you simply want to describe your respondents? Or is the goal to make inferences about the population from which the survey sample was chosen? By considering data analysis as part of the survey planning process, ...

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