This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.

Conducting the Survey

Research related to conducting online surveys continues to emerge as technological advances continue to occur. These events have altered the online survey world. The research has revealed some best practices for administering electronic surveys, including ways to maximize response rate, and changes in ...

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