This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.

Developing the Survey Instrument

Developing the Survey Instrument

Observations of people who try to complete web surveys suggest that two sources of significant frustration are lack of computer knowledge and poor questionnaire design (Dillman & Bowker, 2001). This often leads to premature termination of the survey. This finding, as well as other research, illustrates the need for ...

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