This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.

Writing Survey Questions

A survey question is a measurement tool, a way for researchers to discover a respondent's opinion, knowledge, and behavior. Properly constructed questions are essential to any survey, and all good survey questions share some common characteristics. The best questionnaire items are short, unambiguous, and ...

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