This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.
In this chapter, we examine the methods of selecting participants for online surveys. The decisions surrounding sample selection are critically important and should be considered in light of the survey objectives. For exploratory studies, convenience samples may be sufficient; when aiming to make statistical ...