This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.

Planning the Online Survey

Planning the Online Survey

A sound plan is essential to the success of any research endeavor. Survey research is a process, and each element impacts the others. Research objectives guide questionnaire format; questionnaire format determines the types of questions that may be used; the types of questions used determine data analysis; ...

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