This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish.

Introduction

Low-cost computing and the rapid development of technology have created new environments for conducting survey research. Like all research methods, online survey research has benefits and drawbacks; the method works well for some research projects but is by no means appropriate for all research objectives. ...

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