Conducting Health Research: Principles, Process, and Methods presents an integrated and practical introduction to the principles and strategies for planning, implementing, reporting, and assessing health sciences research. Comprehensive in its breadth and depth, with an accessible writing style, this text prepares students in public health and related fields to be adept researchers and consumers of health research. Through real-world examples and step-by-step guidance, Frederick J. Kviz provides students with the skills they need to: identify and evaluate research strengths and limitations as practitioners; to actually perform the various core aspects of research; and to choose among alternative methods when making decisions about health practice, policy, and future research needs.

The Analysis Process and Reporting Results

The Analysis Process and Reporting Results

The Analysis Process and Reporting Results

Four people are seated at a conference table with open laptops, papers and pens as they talk. The three women look at the laptop in front of the man in the middle.

Learning Objectives

After studying Chapter 15, the reader should be able to:

  • Implement the data analysis process
  • Prepare both quantitative and qualitative data for analysis
  • Select data analysis techniques that are appropriate for the research question and type of data
  • Prepare a thorough and unbiased research report


As the final stages of the research process (Chapter 1), data analysis and reporting results constitute a study’s ultimate objective. They are the culmination of all the preceding plans, decisions, and activities. As emphasized in Chapter 1 and reinforced in subsequent chapters, it is essential to take data analysis and reporting results into consideration throughout the research process. Scientific research results are derived from analyzing and interpreting valid empirical observations (data) ...

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