Conducting Health Research: Principles, Process, and Methods presents an integrated and practical introduction to the principles and strategies for planning, implementing, reporting, and assessing health sciences research. Comprehensive in its breadth and depth, with an accessible writing style, this text prepares students in public health and related fields to be adept researchers and consumers of health research. Through real-world examples and step-by-step guidance, Frederick J. Kviz provides students with the skills they need to: identify and evaluate research strengths and limitations as practitioners; to actually perform the various core aspects of research; and to choose among alternative methods when making decisions about health practice, policy, and future research needs.

Survey Research Methods

Survey Research Methods

Survey Research Methods

A woman is seated as she types on the laptop on her lap.

Learning Objectives

After studying Chapter 12, the reader should be able to:

  • Decide when to employ survey research methods
  • Select an appropriate survey data collection mode
  • Develop an effective survey plan
  • Conduct field pretesting to evaluate a survey plan
  • Conduct a small-scale self-administered or interview survey
  • Apply strategies to minimize bias


Surveys are one of the most commonly used methods for collecting information about health knowledge, attitudes, behaviors, and demographic characteristics. Health surveys may be used to assess needs, develop population profiles, monitor populations or cohorts longitudinally, or collect pretest and/or posttest measures in studies using experimental or quasi-experimental designs. Surveys may be conducted at the local, regional, national, or international level. Examples of well-known large-scale health surveys include the National Health Interview Survey (Centers for ...

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