Conducting Health Research: Principles, Process, and Methods presents an integrated and practical introduction to the principles and strategies for planning, implementing, reporting, and assessing health sciences research. Comprehensive in its breadth and depth, with an accessible writing style, this text prepares students in public health and related fields to be adept researchers and consumers of health research. Through real-world examples and step-by-step guidance, Frederick J. Kviz provides students with the skills they need to: identify and evaluate research strengths and limitations as practitioners; to actually perform the various core aspects of research; and to choose among alternative methods when making decisions about health practice, policy, and future research needs.

Writing Survey Questions

Writing Survey Questions

Writing Survey Questions

A group of people in discussion sit at a table, with a laptop in front of one of them and papers in front of two others. A pencil case is on the table. They are all smiling as they talk. A whiteboard is seen behind them, on the right.

Learning Objectives

After studying Chapter 11, the reader should be able to:

  • Identify conditions appropriate for closed and open questions
  • Compose questions using appropriate vocabulary and tone
  • Avoid using “problem words”
  • Compose questions that are clear, specific, and unbiased
  • Compose effective questions about sensitive topics
  • Compose clear, specific, and unbiased closed-question response choices


Results from a poorly designed structured questionnaire may not be interpreted with confidence. It is critical to communicate clearly the information that is being requested so it is understood the same way by all respondents. Moreover, questions and response choices must be presented in a neutral manner to avoid potential bias. Writing questions for a structured questionnaire is demanding of time and effort. Key elements of writing questions are wording, structure, and response ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles