Conducting Health Research: Principles, Process, and Methods presents an integrated and practical introduction to the principles and strategies for planning, implementing, reporting, and assessing health sciences research. Comprehensive in its breadth and depth, with an accessible writing style, this text prepares students in public health and related fields to be adept researchers and consumers of health research. Through real-world examples and step-by-step guidance, Frederick J. Kviz provides students with the skills they need to: identify and evaluate research strengths and limitations as practitioners; to actually perform the various core aspects of research; and to choose among alternative methods when making decisions about health practice, policy, and future research needs.

Developing a Structured Questionnaire

Developing a Structured Questionnaire

Developing a Structured Questionnaire

A multiple choice answer sheet with a hand holding a pen over the paper, marking answers. Some choices are numbered choices and another seen on the paper is a scale.

Learning Objectives

After studying Chapter 10, the reader should be able to:

  • Decide when to employ a structured questionnaire
  • Employ strategies to minimize response satisficing
  • Employ cognitive interviewing to develop and assess a questionnaire draft
  • Conduct field pretesting to evaluate a questionnaire draft
  • Design a questionnaire that is appropriate for the data collection mode
  • Format and organize a questionnaire to collect reliable responses


A structured questionnaire is the measurement instrument used primarily to conduct a survey, where participants, called “respondents,” are asked to respond to prepared questions, typically by choosing among a predetermined set of response choices. Such instruments also may be used in combination with nonsurvey research methods. For example, they may be used to collect background information about focus group participants, record ...

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