Conducting Health Research: Principles, Process, and Methods presents an integrated and practical introduction to the principles and strategies for planning, implementing, reporting, and assessing health sciences research. Comprehensive in its breadth and depth, with an accessible writing style, this text prepares students in public health and related fields to be adept researchers and consumers of health research. Through real-world examples and step-by-step guidance, Frederick J. Kviz provides students with the skills they need to: identify and evaluate research strengths and limitations as practitioners; to actually perform the various core aspects of research; and to choose among alternative methods when making decisions about health practice, policy, and future research needs.

The Nature and Process of Research

The Nature and Process of Research

The Nature and Process of Research

Four pairs of hands and another hand work with jigsaw puzzle pieces on a table top.

Learning Objectives

After studying Chapter 1, the reader should be able to:

  • Describe the different types of research objectives and their purpose
  • Identify the key aspects of the scientific approach and describe how they contribute to obtaining valid results
  • Apply theory to guide planning a study and interpreting results
  • Describe the inference process
  • Describe the major determinants of research validity
  • Identify the major stages in the research process and describe how they are interrelated
  • Develop a research plan to address a specific research question


The ultimate goal of health research is to develop and enhance evidence-based policy and practice to promote health and prevent illness and injury. Pursuing that goal requires seeking answers to challenging questions about how complex factors, such as ...

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