Part of SAGE’s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan, the series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Case Study Research, Bill Lee and Mark N.K. Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Examples of Orthodox and Emergent Case Studies


In this chapter we provide published examples of both an orthodox and emergent approach to case studies. We have chosen to focus on two particular studies, one which demonstrates an orthodox approach and the other which illustrates an emergent approach, so that we can show the different starting points and development of the projects in some detail. We have chosen these studies not because they may be considered exemplary – although they have been acknowledged as having some academic value by being published in peer-reviewed journals – but instead because we were each involved in the studies. Mark was involved in the orthodox approach and Bill in the emergent approach. Thus, we are able to elaborate on ...

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