Part of SAGE’s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan, the series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Case Study Research, Bill Lee and Mark N.K. Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Conducting Case Studies


This chapter builds on Chapter 3 providing insights regarding how the basic components of case study can be combined to conduct research. In earlier chapters in this book we discussed how case studies are particularly useful in answering how and why questions, where the understandings and explanations sought require in-depth investigations of a real-life setting. We also introduced two distinct approaches to case studies in business and management: the orthodox and the emergent, revealing that the basic components that make up case study research can be combined in markedly differing ways (Chapter 3).

Recognizing that your research will be time constrained, within this chapter we consider how to operationalize the basic components of case studies to collect data. As such we are ...

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