Part of SAGE’s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan, the series is designed to support business and management students with their research-based dissertations by providing in-depth and practical guidance on using a chosen method of data collection or analysis. The books are written in a concise and accessible way, and contain a range of features, including checklists and a glossary, designed to support self-guided research. In Case Study Research, Bill Lee and Mark N.K. Saunders describe the properties of case study designs in organizational research, exploring the uses, advantages and limitations of case research. They also demonstrate the flexibility that case designs offer, and challenges the myths surrounding this approach. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Understanding Case Studies

Introduction

This chapter provides an understanding of the ways in which case studies contribute to knowledge. The discussion will build on the distinction between orthodox and emergent approaches to case studies made in the previous chapter. In that context, the issues below may be seen either as aspects of a case study research strategy in orthodox approaches, or as additional strategic choices that will be made while conducting a case study in an emergent approach. It should be emphasized that the purpose for making the distinction between orthodox and emergent approaches is to highlight that there are different ways to conduct case studies and both have been – and may be – used in a wide variety of successful research projects. It ...

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