In Conducting Action Research, Coghlan and Shani explain how action research differs from more detached research methods and provides expert guidance on how to engage effectively with it, helping the reader to complete both a successful research project and produce findings that are useful in an organizational context. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Watch the editors introduce the Mastering Business Research Methods series

Introducing Action Research

Introduction

This chapter introduces action research as a research approach, which aims at both taking action and creating knowledge together. It is practised in all fields of social action including organization development, business and management, education, nursing and health care, social work and community development. Within business and management, as Coghlan and Shani (2016) demonstrate, it is practised across multiple sectors and business disciplines. It is found in industries, such as banking, mining, automotive, healthcare, electronics, pharmaceutical, food, manufacturing, energy and media, and is practised in business disciplines, such as general management, operations management, marketing, information technology, accounting, finance, e-commerce and human resources.

Action research is a commonly adopted approach in masters programmes where the students may be experienced practitioners and are engaging ...

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