Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Factorial Analysis of Variance

Factorial Analysis of Variance
  • Doing a Study That Involves More Than One Independent Variable 214
  • Types of Effects to Test 216
    • Isolating Main Effects 216
    • Isolating Interaction Effects 218
  • Computing the Fixed-Effect ANOVA 220
    • Assessing Effects 221
    • Using SPSS for Fixed-Effect ANOVA 226
    • Using Excel for Fixed-Effect ANOVA 228
  • Random- and Mixed-Effects Designs 229
    • Understanding Random-Effects Designs ...
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