Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Statistical Significance Hypothesis Testing When Comparing Two Means

Statistical Significance Hypothesis Testing When Comparing Two Means
  • Doing a Study That Tests a Hypothesis of Differences Between Means 146
    • Design of a Study That Compares Two Conditions 146
    • Applying the Logic of Hypothesis Testing 147
      • Reasoning From Reverse: ...
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