Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Ensuring Reliability and Validity

Ensuring Reliability and Validity

  • The Notion of Measurement Acceptability 118
  • How to Do a Study of Measurement Adequacy 118
    • Isolating Measurements and Securing Baselines 119
    • Ensuring Consistency of Measurement Applications and Instructions 119
    • Securing Consistent Data With Consistent ...
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