Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Looking at Variability and Dispersion

Looking at Variability and Dispersion

  • Assessing Dispersion 62
    • Range 62
    • Absolute Average Deviation 64
    • The Variance and the Standard Deviation 65
    • The Standard Error 68
    • Using SPSS and Excel to Compute Measures of Dispersion 69
  • The ...
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