Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Central Tendency

Central Tendency
  • Doing a Study and Reporting Descriptive Information 46
  • Typical Measures of Central Tendency 47
    • Median 49
      • Advantages of the Median49
      • Disadvantages of the Median49
    • Mode 50
      • Advantages of the Mode50
      • Disadvantages of the Mode50
    • Mean 51
      • Advantages of the Mean52
      • Disadvantages of the Mean53
    • Using SPSS and Excel to Obtain Central Tendency 55
  • Relations Among Mean, Median, and Mode 58
    • Relations ...
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