Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.
- Doing a Study and Reporting Descriptive Information 46
- Typical Measures of Central Tendency 47
- Relations Among Mean, Median, and Mode 58
- Relations ...