Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Collecting Data on Variables

Collecting Data on Variables
  • Variables and Hypotheses 18
    • Recognizing Research Variables 18
    • Variables as Used in Hypotheses 18
    • Hypothesis Types 19
      • Research or “Alternative” ...
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