Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Modeling Communication Behavior

  • The Goals of Modeling 453
    • Presentation of a Map of Relationships 453
    • Predictions From Causal Ordering of Variables 453
  • How to Do a Modeling Study 455
    • Step 1: Develop a Theoretically or Conceptually Based Ordering of Variables 455
    • Step 2: Construct the Model 457
      • Identify Predictive Links458
      • Specify Error Terms459
    • Step 3: Gather Reliable Data of ...
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