Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

Confirmatory Factor Analysis Through the AMOS Program

Confirmatory Factor Analysis Through the AMOS Program
  • The Notion of Confirmatory Factor Analysis 428
    • Purposes of Confirmatory Factor Analysis 428
    • Types of Confirmatory Factor Analysis 430
    • Data Characteristics and Assumptions of Confirmatory Factor ...
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