Written in an accessible style using simple and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research in communication and the social sciences. This book is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel.

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Exploratory Factor Analysis

Exploratory Factor Analysis

  • Forms of Factor Analysis 404
  • The Notion of Multivariate Analyses 404
    • Uses of Multivariate Statistics in Research 405
    • Treating Data on Several Variables as a Single Element 405
  • Using Exploratory Factor Analysis 407
    • The Logic of Factor Analysis 408
    • Elements of the ...
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